IntelGenx

A biotech company developing oral film therapeutics
across multiple therapeutic areas.

Role

UX UI

Scope

Information structure
Visual system

Tools

Turning dense biotech content into a visual story

A visualization-focused redesign of IntelGenx’s corporate website, turning text-heavy pages into a clear, scannable narrative for partners, investors, and patients.

Too much dense text,
not enough guidance for users.

On the old site, visitors were greeted by long blocks of copy with no clear starting point, so it was hard to quickly see what was relevant to them.

Understanding the Content

I read through every page, grouped related content, and mapped
what each audience needed to understand at a glance.

Step 1

Read and map the content

Read through all pages and group the content by type.

Step 2

Find the core concepts

Identify key concepts, processes, and categories that
users need to understand.

Step 3

Choose the right format

Decide what must stay as precise text and what can be
turned into icons or diagrams.

Applying the System
to Key Pages

I transformed the highest-impact pages into visual narratives by reorganizing the content into scannable sections supported by icons and imagery.

Information Architecture

Structuring the key pages

On the most important pages, I first restructured the content before thinking about visuals. I grouped related information into clear sections and defined what each section should answer for the user.

Visual Communication

Turning text into visual entry points

After restructuring the content, I used icons and diagrams as visual entry points, so users could understand the main idea before reading the details. I was careful to add visuals only where they clarified the message, not just to decorate the page.

Before & After:
What Changed on Screen

The redesign doesn’t remove information. Instead, it restructures and visualizes it so that complex content feels more approachable and less overwhelming.