Turning Overload into Insight: A Visual Approach to IntelGenx’s Website
Transforming complex data into clear, engaging visuals for better communication
IntelGenx’s previous website relied heavily on dense text, making it overwhelming for users to navigate and absorb information efficiently. The company’s goal was to refresh the website’s design to make key content more accessible and create a more engaging user experience. They wanted to retain the simplicity of the layout while improving information delivery through visual enhancements.
To solve this, I focused on enhancing visual clarity by carefully organizing the content on each page. By using graphics, icons, and charts strategically, I improved the readability of dense information. I paid close attention to the layout of each page, ensuring that the most important content stood out and was easily digestible. This approach transformed the overwhelming, text-heavy experience into a more intuitive and visually engaging one, while maintaining the website’s simple structure.
Transforming Complexity into Clarity
Understanding intricate content and crafting a seamless visual experience
1. Understanding the Content
Analyzing technical information and breaking it down into key messages.
2. Structuring the Page Layout
Deciding which content should be emphasized and how information should flow.
3. Choosing Visual Elements
Determining where icons, graphics, and infographics enhance understanding.
4. Designing for Readability
Applying a clean, user-friendly design to improve engagement and clarity.
