Redesigning Biotech: Managing Constraints, Delivering Solutions
A UX case study on revamping PDS Biotech’s
website and interactive map.
PDS Biotech needed a website redesign to better communicate with key audiences such as investors, researchers, and patients. The previous site felt outdated and text-heavy, making it difficult for users to quickly find important information. The project required completing the website redesign, interactive map, graphic design, and presentation design — all within a tight deadline, with myself as the sole designer.
To manage this effectively, I prioritized the core website structure and usability improvements first, ensuring a smooth launch before fully developing the interactive map. I also established clear timelines and milestones for each phase, allowing steady progress on both the website and interactive feature without compromising quality.
Problems
The original PDS Biotechnology website overwhelmed users—investors, researchers, and patients struggled to find relevant information due to dense content, poor structure, and outdated design. It failed to clearly communicate the company’s mission, clinical trial progress, or value proposition.
Solution
Redesign the website with user-focused architecture, clear content hierarchy, and modern visuals—delivering a clean, credible, and accessible experience tailored to each audience. Prioritized usability improvements and integrated an interactive trial map, all under tight constraints.
Redesigning Under Constraints: Tight Deadline & Limited Development Capacity
Prioritizing Core Features First
Focus on redesigning the core website structure, improving usability, and ensuring a smooth launch before fully developing the interactive map.
Clear Timeline & Milestones
Set deadlines for each phase, ensuring continuous progress on both the website and interactive feature.
Gather feedback and refine it over multiple iterations while the core website is being developed
Page Architecture & UI
Enhancing layout, hierarchy, and visuals to create a seamless user experience through strategic wireframing, iterative page improvements, and refined details.
Landing Page Evolution
Iterating on layout, messaging, and visuals for better performance.
Interactive Map Solution
The development team faced limitations due to the complexity of the interactive map, which risked delaying the overall website launch. With tight deadlines, we prioritized the core website and planned the map feature in phases to ensure timely delivery.
How We Solved It
Although we had to adjust the design layout, we avoided building a completely new map from scratch by utilizing search presets and CMS extensions. This allowed us to create a solution that closely aligned with our original plan, successfully meeting both functional and visual requirements within the given constraints.
Option 01
The design closely resembles the original concept from the development phase.
❌
It does not support updating multiple locations simultaneously, which limits its functionality.
Option 02
It effectively presents multiple pieces of information at once, making it easier to view different data points.
❌
The layout does not align with the original intent of creating an interactive experience for users.
Option 03
The screen is divided into a map and a text section, creating a clean and organized layout.
✅
While it requires some modifications to the original design, these changes are minimal and allow for the intended functionality to be implemented effectively.
Adapt, Solve, Deliver
This project reinforced that constraints can drive creative solutions. Instead of seeing limitations as roadblocks, they became opportunities to rethink our approach. By prioritizing effectively, managing time wisely, and staying adaptable under pressure, I successfully delivered a high-quality redesign while integrating new interactive elements. Problem-solving isn’t just about fixing issues—it’s about turning challenges into better outcomes.