{"id":2592,"date":"2026-06-11T03:41:37","date_gmt":"2026-06-11T03:41:37","guid":{"rendered":"https:\/\/www.sooha.kim\/?post_type=project&#038;p=2592"},"modified":"2026-06-11T03:52:01","modified_gmt":"2026-06-11T03:52:01","slug":"pleno-2","status":"publish","type":"project","link":"https:\/\/www.sooha.kim\/index.php\/project\/pleno-2\/","title":{"rendered":"Pleno"},"content":{"rendered":"\n<p class=\"has-huge-font-size wp-block-paragraph\"><strong>Pleno<\/strong> reframes \u201cmy money\u201d into real<br>spendable money \u2014 grounded in behavioral psychology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pleno moves beyond simple tracking to behavioral correction, <br>helping you build better spending habits by clearly defining your true spendable income.<\/p>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\">Type<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Team-built iOS app<br>(development program project)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\">Role<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">UX\/UI<br>Interaction design<br>Contributed to Swift implementation<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:4em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1582\" style=\"aspect-ratio: 788 \/ 1582;\" width=\"788\" autoplay loop muted src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/Screen-Recording-2026-06-10-at-15.29.37.mov\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Pleno is the number designed for <\/strong>decisions<strong>, not tracking.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It shows how much money is actually <strong>safe to spend<\/strong> after fixed costs and goal allocations are accounted for.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"2250\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero.png\" alt=\"\" class=\"wp-image-2482\" style=\"width:640px\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero.png 1708w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero-228x300.png 228w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero-777x1024.png 777w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero-768x1012.png 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero-1166x1536.png 1166w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/main_hero-1555x2048.png 1555w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"1192\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2.jpg\" alt=\"\" class=\"wp-image-2586\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2.jpg 1192w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2-300x300.jpg 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2-1024x1024.jpg 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2-150x150.jpg 150w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen_2-2-768x768.jpg 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"1192\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1.jpg\" alt=\"\" class=\"wp-image-2584\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1.jpg 1192w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1-300x300.jpg 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1-1024x1024.jpg 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1-150x150.jpg 150w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/screen3-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Designing <br>Spendable Balance<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">A future-aware money metric that makes<br>\u201csafe to spend\u201d visible at a glance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"488\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/flow_01.jpg\" alt=\"\" class=\"wp-image-2483\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/flow_01.jpg 802w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/flow_01-300x183.jpg 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/flow_01-768x467.jpg 768w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-top-left\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" class=\"wp-block-cover__image-background wp-image-2473 size-large\" alt=\"\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example-1024x550.jpg\" style=\"object-position:50% 50%\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example-1024x550.jpg 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example-300x161.jpg 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example-768x412.jpg 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example-1536x825.jpg 1536w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/bc-example.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#202b30\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">Most people don\u2019t overspend.<br>They misread their money.<\/h1>\n\n\n\n<p class=\"has-huge-font-size wp-block-paragraph\">Account balance looks spendable,<br>but most of it is already committed.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"972\" data-id=\"2476\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/misunderstaning-1.png\" alt=\"\" class=\"wp-image-2476\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/misunderstaning-1.png 759w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/misunderstaning-1-234x300.png 234w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><figcaption class=\"wp-element-caption\">What people see<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"972\" data-id=\"2477\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/design-goal-1.png\" alt=\"\" class=\"wp-image-2477\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/design-goal-1.png 759w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/design-goal-1-234x300.png 234w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><figcaption class=\"wp-element-caption\">What people need to focus<\/figcaption><\/figure>\n<\/figure>\n\n\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Moment Map<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Where budgeting breaks<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"alignwide has-text-color has-link-color has-medium-font-size wp-elements-c48380c37bc89024b010988873272de4 wp-block-paragraph\" style=\"color:#595959\">Three moments where a misleading balance <br>turns into overspending or avoidance.<\/p>\n\n\n\n<div style=\"height:4em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-1024x762.webp\" alt=\"\" class=\"wp-image-2404\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-1024x762.webp 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-300x223.webp 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-768x572.webp 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-1536x1143.webp 1536w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/01\/moment-map-2048x1525.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-33ccc8b1 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>UX strategy<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Four mechanisms behind<br>spendable balance<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-03e9773a94ff52187b29025c0b0cb8e7 wp-block-paragraph\" style=\"color:#595959\">Behavioral psychology turned into four UX mechanisms \u2014 built for the moments where budgeting breaks.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_01-2-724x1024.png\" alt=\"\" class=\"wp-image-2587 size-full\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_01-2-724x1024.png 724w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_01-2-212x300.png 212w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_01-2-768x1086.png 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_01-2.png 853w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Default Metric Reframe<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Give Your Brain a Break\u2014Let Me Handle It<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">Uncertainty creates mental load. By showing Spendable Balance after fixed costs and goals, the app removes mental math and makes spending decisions clearer.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Pre-Commitment via Fixed Expenses<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your Brain Makes Thousands of Decisions a Day\u2014Let\u2019s Cut That Down.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">Fewer small money decisions means fewer chances for impulse spending. By locking fixed expenses upfront, the app turns essentials into non-negotiables\u2014reducing decision load by design.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"998\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_02-1024x998.png\" alt=\"\" class=\"wp-image-2588 size-full\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_02-1024x998.png 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_02-300x292.png 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_02-768x749.png 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_02.png 1033w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"1024\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_03-747x1024.png\" alt=\"\" class=\"wp-image-2589 size-full\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_03-747x1024.png 747w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_03-219x300.png 219w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_03-768x1052.png 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_03.png 800w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Saving as a Reward Loop (No guilt)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What If Hitting Your Savings Goal Felt Like a Shopping Spree<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">Expense logging is reactive and often feels like punishment. Goals create anticipation and visible progress, making saving feel like a rewarding loop instead of deprivation.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Auto-allocation + Loss-aware Feedback<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Spending Feels Different When You See It as Losing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">When money is allocated to goals first, spending is no longer \u201cusing leftover money.\u201d It becomes \u201ctaking away progress,\u201d which people feel more strongly and naturally try to avoid. This makes trade-offs clearer and supports better self-control without guilt.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"1024\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_04-652x1024.png\" alt=\"\" class=\"wp-image-2590 size-full\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_04-652x1024.png 652w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_04-191x300.png 191w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/05\/mechanism_04.png 734w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right alignwide\">Users see a decision-ready <br>number on day one, <br>without ongoing mental math.<\/h2>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1191\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01.jpg\" alt=\"\" class=\"wp-image-2595\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01.jpg 1860w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01-300x192.jpg 300w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01-1024x656.jpg 1024w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01-768x492.jpg 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/graphics-01-1536x984.jpg 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Proof of UX<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How It Works in <br>Real Life<\/h2>\n<\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1903\" height=\"2560\" src=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-scaled.png\" alt=\"\" class=\"wp-image-2594\" srcset=\"https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-scaled.png 1903w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-223x300.png 223w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-761x1024.png 761w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-768x1033.png 768w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-1142x1536.png 1142w, https:\/\/www.sooha.kim\/wp-content\/uploads\/2026\/06\/how-it-works-1-1522x2048.png 1522w\" sizes=\"auto, (max-width: 1903px) 100vw, 1903px\" \/><\/figure>\n\n\n\n<div style=\"height:8em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Behavior Design in a Financial Context<\/p>\n","protected":false},"featured_media":2596,"template":"","meta":{"inline_featured_image":false},"project-category":[15],"class_list":["post-2592","project","type-project","status-publish","has-post-thumbnail","hentry","has-content"],"_links":{"self":[{"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/project\/2592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/media\/2596"}],"wp:attachment":[{"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/www.sooha.kim\/index.php\/wp-json\/wp\/v2\/project-category?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}